Last updated: February 2026
1. Introduction
OBÉLO («we,» «us,» or «our»), a California sole proprietorship, is committed to protecting the privacy of customers and visitors («you» or «your») who interact with our website at https://www.obelojewelry.com («Site»). This Privacy Policy explains how we collect, use, share, and safeguard your personal information in connection with your use of the Site, purchases of our handcrafted jewelry, and subscription to our newsletter. By using the Site, you consent to the practices described herein.
This Privacy Policy complies with applicable laws, including the California Consumer Privacy Act (CCPA) and Federal Trade Commission (FTC) guidelines.
2. Information We Collect
2.1 Information You Provide
• Order Details: Name, billing/shipping address, email, and payment information when you place an order.
• Contact Details: email when subscribing to our newsletter or contacting us.
• Customer Support: Additional info shared during inquiries.
2.2 Information Collected Automatically
• Device and usage data: IP address, browser type, pages visited, and referring URLs.
• Cookies and tracking technologies (if enabled) to improve Site functionality.
2.3 Third-Party Sources
• Limited to what is necessary for order fulfillment (e.g., payment processors).
3. How We Use Your Information
• Order Fulfillment: Process, ship, and confirm your purchases.
• Customer Service: Respond to inquiries or issues.
• Newsletter: Send updates if you opt in.
• Site Improvement: Analyze usage patterns to enhance Site functionality.
• Legal Compliance: Comply with applicable laws and regulations.
We do not use your information for marketing emails beyond the newsletter unless you explicitly consent.
4. Legal Bases for Processing
• Contractual Necessity: To fulfill orders.
• Legitimate Interests: Improve the Site and respond to inquiries.
• Consent: For newsletter subscriptions.
• Legal Obligation: Comply with laws and tax regulations.
5. Sharing Your Information
• Service Providers: USPS for shipping, payment processors for transactions (we do not store full payment info).
• No Marketing Sharing: We do not sell, trade, or share your personal information for marketing.
• Legal Requirements: May disclose information if required by law or to protect rights, property, or safety.
6. Data Protection Measures
• SSL encryption for data transmission.
• Restricted access to personal information by OBÉLO personnel.
No online system is 100% secure; we cannot guarantee absolute security.
7. Your Rights
7.1 California Residents (CCPA)
• Right to Know: Request details about the data we collect.
• Right to Delete: Request deletion of personal information (with exceptions like order records).
• Right to Opt-Out: Opt out of sale of personal information (not applicable; we don„t sell data).
• Right to Non-Discrimination: Exercising rights does not affect your access or pricing.
7.2 General Rights
• Unsubscribe from newsletters via the link in emails.
• Request access or correction of your personal information via email.
To exercise rights:
hello@obelojewelry.com (include «CCPA Request» or relevant subject).
8. Data Retention
• Order Data: 7 years for tax/accounting compliance.
• Newsletter Data: Until you unsubscribe (deleted within 30 days).
• Usage Data: 1 year for Site improvement, then anonymized or deleted.
9. Your Privacy Choices
9.1 Marketing Opt-Out
You can unsubscribe from our newsletter at any time by clicking the «unsubscribe» link in emails. If you have trouble, email us at hello@obelojewelry.com with «Unsubscribe Request» and we’ll remove you promptly (within 30 days). We do not send other promotional emails.
9.2 Do Not Sell or Share My Personal Information (CCPA)
California residents have the right to opt out of the sale or sharing of personal information. OBÉLO does not sell or share your data for advertising. We only share info as needed to fulfill orders (e.g., USPS, payment processors). You may still submit a request to opt out by emailing hello@obelojewelry.com with «Do Not Sell or Share My Personal Information» and your full name and email. Requests are processed within 45 days. We may verify your identity to ensure the request is legitimate.
9.3 Cookies and Tracking
If we use non-essential cookies or analytics that share data with third parties in the future, we will provide notice and opt-out options. Currently, only essential cookies are used.
9.4 Non-Discrimination
Exercising your CCPA rights will not affect your access to our Site, pricing, or services.
10. Third-Party Links
Our Site may link to third-party platforms (e.g., Instagram, Facebook, Pinterest). We are not responsible for their privacy practices. Please review their policies before sharing personal information.
11. Children’s Privacy
The Site is not intended for children under 13. We do not knowingly collect personal data from children and will delete any such data if discovered.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted with a revised «Last Updated» date. Continued use of the Site constitutes acceptance of the updated policy.
13. Contact
Questions about this policy or your personal information can be sent to:
• Email: hello@obelojewelry.com
• Subject: «Privacy Inquiry»
• We aim to respond within 5 business days (or 45 days for CCPA requests).
14. Enforcement
This Privacy Policy is enforceable under California law. We are committed to handling any privacy concerns fairly and promptly.